Yelp / 1 posts found

People Hate Us on Yelp

Does Yelp Even Matter?

by SteveW
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Does Yelp Even Matter? We have all seen the stickers at businesses. But, what is Yelp? And, more importantly, does Yelp matter to my business? I’m asked about Yelp at least once a week. When I first started paying attention to online reviews, Yelp intrigued me at first. This feeling of bliss around Yelp was  very short lived. It didn’t take me long to see that Yelp is pay to play, and Yelp is full of phony reviews. Business owners ask me if Yelp is necessary for their business’ success. Short answer, no. I tell every business owner that asks […]