I have owned several businesses over the last 18 years. In that time I have not been a member of the BBB, and I only made the mistake of getting the big advertisement in the yellow pages once. I am saying this now because I will tie this in to my story soon.
My latest business, Steve Davis Marketing, I was very interested in the beginning about all online reviews. Yelp seemed like a great platform. I reached out to several current clients and asked them if they would leave a review for me on Yelp. I had five star reviews from seven clients. I began actively reaching out to more clients asking them for Yelp reviews.
Then something interesting happened. I received a phone call from Yelp asking me to run Yelp ads. They had a great sales pitch about how they could promote my business so that it stood out among my competitors. They had a set of data showing far more searches for my niche than the Google free keyword planner had at that time, They gave me one reference in my niche (I didn 't bother calling). They wanted $400 a month for the ads.
I turned them down. I did not see the need to spend on their ads. Plus the pricing structure seemed higher than Google or Facebook.
That's when things started changing. My seven reviews that were all 5 star? They took down 5 of them and said "not currently recommended." What happened that made 5 reviews not recommendable? I checked my Yelp profile this morning and the same 2 reviews are posted, but now only 2 reviews are not recommended. Where did the other 3 reviews go?