What if you knew that every $1 you spent on marketing resulted in $4 worth of profit.
How much would you be willing to spend? You would be able to market your way to success.
Do you know your new client acquisition cost?
The second most important metric of any business is the cost of new client acquisition. Many businesses don't want to think about this, but the only way to scale a business is by knowing the actual cost of acquiring a new client.
Once this critical variable becomes known, the sky is actually the limit. Once the actual cost is determined, and then optimized, your entire business becomes scaleable. You can then grow your business at the level you want.