What do I mean by Optimized Sales System?
Do you have a sales system in place that takes prospective clients through your product or service and consistently closes the ideal prospect as a lifelong client? This is not an easy question to answer. Most businesses do not have this type of sales system. In fact, many do not have a sales system of any kind at all.
If you are spending money on marketing and advertising, you have prospective clients coming to your business. You have to have a system in place to make sure that they find out that your business is the obvious choice to fulfill their needs.