- It is not what you like or don’t like, it is what your clients like. Someone said to me today,”I don’t use Google, so I don’t see the importance of SEO.”
My first thought was “What are your clients using?”
Remember the statistic above? 3.5 billion searches a day on Google. Somebody is using Google. In fact, lots of people are still using Google.
You cannot ignore SEO or Google for that matter.
- Find out how your clients are finding your business. Keep diligent records of this. Look for trends, and then use that information to increase your client base.
Never fall into the trap of thinking that you know what will get clients spending money with you. You must test and monitor the results.
- Use a wide base for your web presence. You must have a website. Even though many businesses aren’t using them, you must have a website along with social media profiles that are branded for your business.
How many social media networks does your business need to be in? Again, no hard and fast answer here. Look for which social media networks are relevant to the niche your business serves.
To recap, SEO is more relevant than ever. You must have a website as well as a social media presence. And, most importantly, make sure your content is optimized for Google.