What are people saying about your business on Facebook or Instagram? There are many social media platforms, but you need to focus on the major platforms. I call this social chatter, and believe it or not, this has an effect in your business's Google search rankings. I have personally seen this boost several local small businesses rankings.
Let me give you an example: Let's say you had your air ducts cleaned and the company did a great job. You post on Facebook about it, and even better, you take a picture and put it with your post. (Very Important Note: you are not doing this for your own company, but a company that you do not own or work for.) Then, two or three friends share that post. Google will give a small boost to that business in the search rankings.
It does not take many shares for the boost to happen. I have seen it with as few as three Facebook shares. Typically, between five and ten Facebook shares is optimal.
There are two critical errors I see many small businesses doing with social chatter:
- You post about your own company. This does not have an effect on your search rankings. Even if it is shared, the boost if any would be negligible.
- You hire a social influencer to make the post and share it. This looks phony to Google, because it is. Best case scenario, you get absolutely no boost. Worst case scenario, you are penalized by Google, even up to de-indexing of your business.
You can encourage your clients and customers to share with others about their experience, but you cannot do it for them.